
West Bromwich Albion have reportedly reached an agreement with Swiss side St. Gallen to sign highly-rated French striker Willem Geubbels on a loan deal with an option to buy. The move is seen as a significant step in The Baggies’ bid to strengthen their squad as they aim to push for promotion in the Championship.
Geubbels, 23, has been in fine form in the Swiss Super League this season, scoring seven goals and providing two assists in 14 appearances. He has also impressed in other competitions, including netting two goals during the UEFA Conference League qualifiers and a goal in the Swiss Cup.
The forward has attracted interest from Leeds United and Norwich City, but West Brom have managed to edge out the competition for his signature. Head coach Tony Mowbray is said to be a big admirer of Geubbels’ talent and considers him a key player to bolster their attacking firepower.
Speaking about the potential signing, Mowbray reportedly highlighted the striker’s versatility, pace, and finishing ability as qualities that could make a difference for West Brom as they strive to compete at the top of the Championship.
The Frenchman’s arrival is expected to inject fresh energy into The Baggies’ frontline, as the team has been seeking to improve their goal-scoring record this season. Geubbels’ performances in the Super League have already showcased his ability to adapt and perform under pressure, and fans will be hoping he can replicate that form in England.
If the loan move proves successful, West Brom may activate the option to make the deal permanent, a decision that could secure a long-term solution for their attacking needs.